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| | teks | | gambar/imej/foto | video | animasi |
| Jelas (Clarity) | / | | | | |
| Ketepatan (Accuracy) | / | | | | |
| Ketelitian (Precision) | / | | | | |
| Relevan (Relevance) | / | | | | |
| Kedalaman (Depth) | | | | | |
| Keluasan (Breadth) | | | | | |
| Logik (Logic) | / | | | | |
| Kepentingan (Significance) | / | | | | |
| Keadilan (fairness) | / | | | | |
| Hikmah | / | | | | |
| Kewibawaan | / | | | | |